In 1993 Bruno Belamich and Carlos A. Rosillo, two boyhood friends, joined forces for one of the most beautiful adventures in watchmaking of the late 20th century. They decided to launch a simple idea: “function shapes form.” Efficiency, legibility, and reliability were the three words that would define the Bell & Ross brand.Nowadays astronauts, pilots, divers and bomb disposal experts use Bell & Ross watches as tools for their missions. The brand has captured a rapidly growing marketplace with watch aficionados who admire their military-like appearance.