In 1868, Boston watchmaker Florentine Ariosto Jones founded the "International Watch Co." in Schaffhausen, Switzerland. His plan was to bring together progressive American production techniques with the skilled craftsmanship of the Swiss. It was in Schaffhausen that he found ideal conditions: modern factory premises, a hydropower plant driven by the Rhine to run his machines and centuries-old horological tradition. IWC's excellent reputation was established right from the start and the company continues to be a premium brand in the international luxury watch segment today.