Few, if any, of watchmaking’s great historic brands would admit it, but there are clear advantages to showing up late to the horological party. Take Maurice Lacroix, which only came into the world in 1975 with the debut of its first watch, produced in its Saignelegier factory in Switzerland for the Austrian market.
Since 1975, Maurice Lacroix has been passionate about creating the most extraordinary Swiss timepieces, each consistent with contemporary design, exquisite detail and renowned innovation, all while preserving the long tradition of Swiss watchmaking art.
