About Us

We are brothers- Ken and Steve Grazi. We started in the Native American jewelry business in Arizona in the early 1970’s and eventually opened up retail jewelry shops in NYC before consolidating our 5 shops into one on West 57th Street in the early 1980’s, at which time we realized that we liked selling watches more than jewelry.

However, since the big boys were all situated within 3 or 4 blocks, we weren’t going to get the ‘Name’ brands so we became the alternative - for people looking for something a little different.

We began by carrying “unknown” brands such as Breitling (yes, that’s correct, no one sold Breitling watches at that time in NYC. As a matter of fact, the brand wasn’t sold in any jewelry/watch stores – we were the first – and even opened the first Breitling Boutique in the world on Madison Avenue in the early 1990’s), Alain Silberstein, Chronoswiss, Bell & Ross, Graham, and Hamilton to name a few.

Eventually, the brands started to open their own “Brand Only” stores on 5th Avenue, Madison Avenue, and 57th Street – all within a 5-minute walk. We saw the writing on the wall and in 2017 we closed our brick-and-mortar shop and moved to an office to better serve our customer base that we had developed over the previous 40 years. How fortuitous that was when the pandemic hit in 2020.

Since then, we have been sourcing all brands of watches from the many connections we
developed over the years, both new and pre-owned, for our customers from all over the world.

Our tagline says it all – “If it tells time, we sell it”